Announced yesterday, Eide Bailly (IPA Top 100 #18 with $705 million in revenue) has gotten itself into some kind of mutually beneficial arrangement with a wealth management firm that means EB Advisors joins that firm, Sequoia Financial Group, and Eide Bailly has an equity investment in Sequoia and they’re both servicing clients together. Or something.
Here are the details:
Sequoia Financial Group, LLC (Sequoia Financial), an SEC-registered wealth manager with more than $19.3 billion in assets under management as of June 30, 2024, and Eide Bailly LLP, a top 20 national accounting firm, today announced a strategic partnership, with Sequoia Financial acquiring Eide Bailly’s wealth management practice and both firms collaborating to deliver expanded services to each other’s clients.
As part of the agreement, Eide Bailly Advisors, LLC, an SEC-registered firm with approximately $1.58 billion in assets under management as of April 30, 2024, will become part of Sequoia Financial Group, and Eide Bailly will have an equity investment in Sequoia. The firms expect the transaction to close in the fourth quarter.
Headquartered in Fargo, North Dakota, Eide Bailly has over $700 million in annual revenue and more than 3,500 employees in 40 U.S. offices, with a major footprint in the western United States. Eide Bailly’s wealth management practice serves individuals, trusts, estates, pension and profit-sharing plans, businesses, and charitable organizations.
OK, we’re with you so far.
Through this partnership, Eide Bailly’s wealth management team will join Sequoia Financial, which includes Sequoia Sentinel, a multi-family office focused on high-net-worth clients with more than $25 million in assets. Brad Kelley, principal and wealth leader for Eide Bailly Advisors, will become an executive vice president of corporate development for Sequoia Financial, responsible for leading joint initiatives between the two firms.
So Sequoia Financial is acquiring Eide Bailly’s wealth management team and Eide Bailly has an equity investment in Sequoia. That’s a fresh new twist on professional services investments. Since the beginning of 2023, Sequoia Financial has made six acquisitions: Karpas Strategies, AltruVista, Zeke Capital Advisors, Cirrus Wealth Management, Affinia Financial Group, and M Capital Advisors.
There’s private equity money tangled up in here too. Sequoia Financial Group sold a minority stake worth $200 million to Valeas Capital Partners in 2022. Valeas Capital Partners is one of the two private equity groups that bought a majority stake in Baker Tilly worth a billion dollars in February; of that investment, $900 million is alleged to have come from the other private equity group in that transaction, Hellman & Friedman. Sequoia Financial is also backed by Kudu Investment Management and FGA Partners (Pitchbook deets here) though there’s no press release announcing the latter’s investment in Sequoia (if a sequoia falls in a forest of PE money with no one to hear it does it make a sound?).
Eide Bailly hasn’t made any PE deals that we’re aware of, surely there would be a press release and a bunch of people employed there saying on Reddit “I’m polishing up my resume right now!” if they had or are imminently about to. But let’s get back to this…deal.
“We have found a true partner with a strong cultural alignment and broad range of services and expertise to support the complex wealth planning needs of our accounting and business advisory clients,” said Jeremy Hauk, Eide Bailly’s CEO and managing partner. “Over many decades we have built deep relationships with our clients. With Sequoia Financial, a recognized leader in wealth management, we can significantly enhance our offerings and serve more clients.”
Wait, so is this a referral-type situation or…? Confused again.
“This partnership is a key strategic move that will expand our wealth management footprint meaningfully, especially west of the Mississippi River, where Eide Bailly has a large presence in major wealth markets,” said Tom Haught, Sequoia Financial’s CEO. “Equally important, both firms measure success by client success. Together, we will help more businesses and families achieve their financial goals.”
Whatever.
