Golf Fans Everywhere Now Think BDO Sells Dildos and Lube

We can’t say anyone on GC staff follows golf, at best we follow golfers aligned with accounting firms in a sponsorship sense like former KPMG shill Phil Mickelson and…OK, actually that’s it. Hmm. Well anyway, today we noticed a couple sports sites talking about BDO of all things and felt compelled to investigate. For example, this one from Diario AS:

What do the initials BDO on Billy Horschel’s golf hat represent?

This is actually funny because they really didn’t know what BDO is. Which is fine because up until today we didn’t know who Billy Horschel is.

Horschel is sponsored by BDO, a professional services company that specializes in tax and business services for companies. The golfer has been seen wearing the logo on his left collar of his shirt or outerwear during tournaments, but the hat he’s wearing today has caught all of our attention.

We first thought it was LBDO, but realized immediately that the “L” isn’t really a letter and is just part of the design. He was playing yesterday with his hat on backwards as the rain was complicating things for everyone on the course.

And here’s another article from the sports corner of the internet that probably confused the hell out of the AI when it was asked to write it:

Do you ardently follow golf fashion? [Ed. note: no] Then you must be eager to find out what Billy Horschel wore on the greens. One of the most fashionable golfers around, Billy never fails to amaze, be it his Ralph Lauren polos, FootJoy shoes, or quirky printed trousers. And we know, despite finishing runner-up in the 2024 British Championships, he did not disappoint you with his fashion choices once again. After all, only a few could have carried that backward hat look on a golf course! While looking at that, we can not miss the BDO logo on it. What does it stand for?

With an instant glance, it might appear like LBDO. But the ‘L’ is not a letter and a part of the design. BDO stands for Binder Dijker Otte. It is the 5th largest global accounting network and has over $12.8 billion in revenue. The company became a sponsor of the 62nd OWGR-ranked golfer in 2022. But do you know why the association was first-of-its-kind?

The 8x PGA tour winner was BDO’s first US golf brand ambassador. During his three-year partnership with the firm, Billy is supposed to wear its logo on his jersey and cap.

And here’s Mr. Horschel rocking that LBDO hat and a sharp Ralph Lauren sweater:

After finishing T2, Billy Horschel had high praise for Xander Schauffele.

Also, he'll be grinding away on the range at the 3M Open on Tuesday. 😂 pic.twitter.com/q7QmbP196e

— Golf Digest (@GolfDigest) July 21, 2024

It seems random sports blogs weren’t the only ones that thought Billy’s hat said LBDO…

Always think about your logo in a one color versus multi color format.

BDO, the accounting firm who sponsors Billy Horschel- who led #TheOpen just lost out on a lot of search traffic to…ahem, LBDO 🫣 pic.twitter.com/PyS1xgZJio

— Jordan Rogers (@JordanRogers26) July 22, 2024

What’s the 🫣 emoji for? *Googles* Oh.

Losing out on some website hits from random golf fans probably wouldn’t be too bad except for one thing. The real LBDO is an Australian “sexual wellness” company with the tagline “Feel good about feeling good.” In other words, they sell stuff to help get you off.

I did some research, and Billy Horschel is sponsored by BDO, not LBDO, which is NOT a company that distributes boner pills

— Gstaad Blackledge (@loljocks_grimey) July 20, 2024

Oh no. The LBDO blog is packed with helpful articles such as “A five step guide to getting off with your shower head” and the first Instagram post we saw was advice on how to get into piss play. (BTW they’re currently having an Orgasm Day Sale if anyone’s interested. Not an ad.)

Let’s not dive into that world, OK?

At least this isn’t as controversial as the comments that made KPMG cut ties with Phil Mickelson and his hat forever back in 2022, it’s only sex toys. Billy may want to think about asking for a two-color hat though.