Sponsored by Govee. Not really.
Deloitte has added Greenhouse #6 to its stable of Greenhouses across the US in San Francisco, New York, Washington, Houston, Deloitte University in Westlake, TX, and now Chicago.
What are Greenhouses? “Deloitte Greenhouses are cutting-edge physical spaces located around the world designed to help clients tackle their complex problems,” says Deloitte. That’s not really helpful is it?
Digging deeper, we find Deloitte uses scent to “enhance group productivity” at corporate Greenhouse sessions. Not making this up. Here’s what they say:
Quick, which is your most powerful sense? It isn’t sight. It isn’t sound. It’s smell!
Your sense of smell is more than a million times more sensitive. And as many people know, scent has a powerful effect on our emotions, memory recall, and state of mind.
Many innovative workplace designs expend most of their effort on sight and sound [Ed. note: the CIA is a fan of this too], but often forget about scent. Did someone think we were motivated by the smell of office carpet and printer toner? It’s time to give the olfactory nerve some respect.
Ah, this explains why you have trouble getting work done at home when your cat just dropped a fat log in the next room.
When participants come to The Deloitte Greenhouse® space to solve complex problems, we consider the multi-sensory experience that can impact a participant’s cognition, physiology, and behavior—all critical in promoting disruptive thinking and productive action. And as part of that, each dedicated Deloitte Greenhouse® space draws upon the science of scent to help Lab participants shift mindsets, accelerate breakthroughs, and confound expectations.
Our experience designers call it “holistic sensory activation.” You may just think “hmm, that smells nice.” These elements are just another tool that helps you and your colleagues work together in ways that will blow away your previous workshop experiences. When you visit a Deloitte Greenhouse® space, you’ll know from the moment you walk in–innovation is in the air.
Smells like the refreshing aroma of cash in Deloitte’s pocket.
If anyone’s interested, they’re hiring Lab Leads, Lab Managers and Lab Producers. Relevant Fishbowl discussion.
Earlier: